Samsung Staron Targets KBB Market in Partnership with ArtiCAD

ArtiCAD, the leading computer-aided sales tool developer for the KBB marketplace, announces a new partnership with Samsung Staron UK, manufacturers of versatile acrylic surface materials for a wide range of uses including kitchen work tops and back splashes, shower walls, bases and bath surrounds.

According to Vernon Witheridge, Sales Director of Samsung Staron UK: "We have been very successful in establishing the brand throughout the UK, Eire and the Channel Islands in a number of different markets, including hotels, hospitals and leisure centres. However, we believe that there is a great opportunity to bring our products to the attention of kitchen retailers where we know that we have the strongest solid surface currently available for kitchen sinks and basins."

Samsung Staron, which is currently available in thirty colours, is durable, stain-resistant, easy to clean and maintain, and non-porous.

He continued: "We were keen to enter this market with an industry-leading partner, and that is what brought us to ArtiCAD."

Samsung Staron looked at a number of other software suppliers to the KBB sector, choosing ArtiCAD not only because "it was better than its rivals but more importantly because we believed that we could build a strong, close working relationship with the directors and staff at ArtiCAD, and accelerate our entry into the marketplace."

The Samsung Staron range of products has now been incorporated into the latest version of the ArtiCAD software and is available in an easy to search catalogue format for all ArtiCAD users. [Supported customers can click here to download this catalogue]

Theresa Turner, a director of ArtiCAD added: "We are delighted to be working with Samsung Staron. The company has a worldwide presence and very innovative products, which we believe will prove to be very attractive to the KBB marketplace."

Over the course of the next six months, the Samsung Staron Tempest range, which provides an alternative to natural stone and quartz - will also be incorporated into the ArtiCAD software.

Notes for Editors

Founded in 1992, ArtiCAD Limited has been, and continues to be, solely focused on the development and marketing of innovative, robust computer-aided sales tools for the kitchen, bedroom and bathroom industry. The company has more than 3,000 users of ArtiCAD in the UK alone. ArtiCAD Limited is headquartered in the UK, with subsidiary companies in Ireland and North America.

The company has gained a strong reputation for its in-depth understanding of the KBB industry, its innovative software, responsiveness to client needs, regular product upgrades, extensive portfolio of support services and lowest cost of ownership.

For further information, please contact:

Theresa Turner
ArtiCAD Ltd
York House, Wolsey Business Park, Watford
Hertfordshire, England, WD18 9BL
Tel +44 (0)1923 888101
Fax +44 (0)1923 888096
web http://www.articad.cc