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With its headquarters in Nottinghamshire, CDA’s portfolio of appliances, sinks and taps now number more than 400 different products – all of which are included within the ArtiCAD-Pro KBB design software.
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CDA and ArtiCAD: A Partnership to
Increase Sales
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CDA HAS JOINED ArtiCAD’s Supplier Partnership Programme, providing the thousands of designers using ArtiCAD with free-of-charge access to CDA appliance graphics. The CDA/ArtiCAD partnership demonstrates CDA’s commitment to helping kitchen designers and retailers to present and sell appliances to their prospective customers.
CDA’s focus on providing high quality, competitively priced products, backed up excellent personal customer service, has established it as a leading supplier to the trade. Consumer awareness of the brand is growing and CDA is planning a consumer campaign to further increase awareness.
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According to Sally Stothard, the company’s Marketing Manager: “CDA is an example of a great UK company, driven by a genuine passion to produce the best products at the best possible price and give the best service we can. We are well established and trusted within the KBB trade, and we have achieved notable successes.”
In 2001, for example, CDA won the Lord Mayor’s Award for Industry. By 2003, more than one million CDA-branded products had been sold. In 2005, the company won the Manufacturers’ Award for design, innovation and functionality. 2006 saw CDA’s engineers recognised as achieving the highest first time fix rate in the industry.
Two years later, the company’s integrated washer dryer was awarded the Which? Best Buy accolade, and in 2009, the CDA Range Cooker won Product of the Year. Also in 2009, several products achieved Energy Saving Recommended status, a sure sign that these appliances are amongst the most efficient in their category.
“CDA has built an excellent reputation over the last 19 years, but it is still a relatively young brand. We are therefore continually working on building our brand awareness to the end consumer.
Product placement is working very well for us and we are delighted that CDA products have been chosen to feature in many episodes of 60 Minute Makeover on ITV1, and have also been seen on Hell’s Kitchen, Noel’s House Party and All Star Family Fortunes!” |
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(Below) ArtiCAD impression of CDA photograph |
(Above) CDA photo showing their RV1000 range cooker |
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“Inclusion within ArtiCAD-Pro gave CDA some extra brand coverage
and brand
awareness
amongst both our existing and potential
customers” | |
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Working with ArtiCAD
CDA FIRST STARTED WORKING with ArtiCAD in 2006. “Inclusion within ArtiCAD-Pro gave CDA some extra brand coverage and brand awareness amongst both our existing and potential customers. ArtiCAD-Pro is widely used within the KBB sector and being included certainly adds to our presence in the industry. Added to which, we had had lots of requests for our products to be included as graphics within ArtiCAD-Pro, so it made clear sense for us to go ahead with this.
“For our customers, ArtiCAD-Pro is the ideal way for them to be able to show our products in situ within a design. The 3D graphics are extremely realistic and make it easier for our customers to sell to their clients.
“For CDA, our inclusion within ArtiCAD-Pro fits well with our corporate strategy. So it is a winning situation for our customers and for CDA.”
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Focused on the KBB
Trade
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A major client for CDA is Center Parcs. All this leading leisure company’s chalets throughout the UK are equipped with CDA appliances. Other markets include kitchen specialists and also developers and electrical retailers, where CDA wins on its style and pricing, and its commitment to customer service.
Sally Stothard: “Much of our new business now comes from recommendations. Those working in the KBB trade are happy to pass on our name to their colleagues. Not only do we offer first class products at a great price, but they can be confident in our customer service which is backed up by a 5 year guarantee.” |
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Why ArtiCAD?
ArtiCAD – like its software products – is focused upon helping you to sell. With more than 7,000 users in the UK alone, ArtiCAD’s flagship design software, ArtiCAD-Pro, enables a designer to produce stunning KBB design presentations in less than 6 minutes - making it easier and faster to sell your designs, even in front of customers.
ArtiCAD’s support, training and client care services are second-to-none, providing friendly assistance by phone, fax, email and on-line. A low cost Annual Support Plan that includes new version releases and hundreds of free graphics, means ArtiCAD delivers even greater value. ArtiCAD-Pro also features a powerful quotation solution, ArtiQuote and links seamlessly to the industry’s leading business management solutions. |
ArtiCAD-Pro is designed to HELP YOU SELL
The software:
- allows you to deliver stunning kitchen design presentations in less than 10 minutes
- presentations include fully dimensioned room plans, elevation views, 3D perspective line drawings and stunning 3D photorealistic images
- is easy and quick to learn
- produces parts lists automatically ready for you to order from CDA
- is affordable and provided alongside an excellent customer support service
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Emer Crowley, Operations Manager: “The ArtiCAD Supplier Partnership Programme enables us to deliver an extensive selection of manufacturer-specific graphics libraries free of charge to our users and keep libraries up to date, without delays. We are delighted that CDA has joined the Partnership Programme – this means that we can work closely together to help our mutual customers to sell and their businesses to thrive. Both our organisations are customer-focused and committed to the industry and we’re looking forward to helping customers through our close relationship and shared values, for years to come”.
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To see how ArtiCAD-Pro can help your business, call 01923 888101 today
to arrange a free demonstration
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