The well-known online retailer, Better Kitchens, is using ArtiCAD’s innovative i-Design product, as an integral part of its internet-based business model.

Better Kitchens Builds Confidence and

Trust Online with ArtiCAD i-Design

Better Kitchens, who also have a retail showroom, have been using the i-Design product for more than six months.

ArtiCAD i-Design enables prospective customers to easily submit detailed room layout plans for their proposed new kitchen, whilst at the same time automatically asking key questions which help to qualify the lead for the Better Kitchens sales team.

According to Ardene Stoneman, a director of Better Kitchens: “With over 90% of our sales coming from the online environment, it is important that our customers have confidence and trust in our services." The ArtiCAD i-Design product from ArtiCAD helps towards achieving this more quickly by providing customers with a professional online design tool for them to submit their room plans.

“We typically have three or four points of contact with a prospective client before they take the decision to purchase.  i-Design is a good first step.  It helps to engage the customer with us and ensures, as part of the online submission of their design, that they provide us with specific details of what they are looking for in their new kitchen.” 

"We are finding that ArtiCAD's i-Design is helping to generate sales leads and because the leads are qualified, it is saving us time in the sales process."

As a web-based tool, ArtiCAD i-Design has been specifically designed to generate more and better qualified sales leads from ArtiCAD customers’ websites – drawing sales prospects to their business.  Instead of just visiting a website for information, i-Design allows sales prospects to quickly and easily create and submit a detailed room layout for their kitchen, bedroom or bathroom project. As prospective customers submit their room layout details, they are also asked some key qualification questions.  Each submitted sales lead can then be accessed by the ArtiCAD i-Design user via a dedicated lead management tool, where they can be filtered, analysed, prioritised according to the qualification responses and then acted upon.  The prospect’s room layout can immediately be uploaded into the ArtiCAD-Pro design solution, ready for the designer to create a design.

Ardene Stoneman:  “We are also finding that ArtiCAD's i-Design is helping to generate sales leads and because the leads are qualified, it is saving us time in the sales process.  Quite simply, i-Design fits very nicely into the way that we do business.”